Back-to-school consumer electronics sales to fall by $1 bln in 2005

BIGresearch found that families with school-aged children will spend an average of $443.77 on back-to-school items, down 8.2% from $483.28 in 2004. Back-to-school spending is estimated to reach $13.39 bln in 2005, down from $14.79 bln in 2004. Most of the spending drop will stem from the electronics category, where spending is expected to fall more than 1 bln dollars compared to last year ($2.06 bln versus $3.09 bln in 2004). While 44.0% of consumers plan to purchase electronics for back-to-school, similar to the 41.7% who purchased for that category last year, average spending is expected to fall to $68.08, compared with $101.03 last year.