Average price per click up 9% in March 2005

Businesses prospecting for mortgage or refinancing customers paid an average of $5.39 per click, according to Fathom Online Keyword Price Index for March 2005. The average cost of the most popular keywords rose to $1.75 a click in March 2005, a gain of 9% from February. The second most expensive category was finance/investing with an average keyword click cost of $1.86, followed by telecommunications/broadband at $1.85 and automotive at $1.42.