Average LCD TV in August 2007 was $1931

For all sizes of LCD TVs sold by premium brands in June 2007, the ASP was $1,799. In July 2007, prices increased because of the addition of new models, rising 7.4% to reach $1,933. In August 2007, brand and retailer promotions on some models and new model introductions continued, keeping prices stable at an average of $1,931, iSuppli says.