Average digital TV to cost $690 in 2008

The number of TVs sold annually around the world, at 165 mln, is on a par with the number of PCs. But the average price per TV set is going up, while PCs are getting cheaper. The average analog TV retails for $271 while a digital set goes for $1,370, but market research group InStat predicts that, with components such as LCD displays getting cheaper, the average price for a digital TV will drop to $690 by 2008. That will still, however, be well above the typical analog TV. More than 90 mln digital TV sets are expected to be sold in 2008.