Average coupon in the Sunday paper insert is worth $1.09

According to Marx FSI Trend Report, during the first half of 2005, more than 136 bln coupons were delivered via Free Standing Inserts (FSIs) in Sunday newspapers, up 2.3% from the first half of 2004. That is the largest number of FSI coupons distributed in any half year since 1995. Total pages increased 5.9%. Average coupon face values grew 6.7%, to $1.09. The average offer duration increased to 10.6 weeks.