| Product Category | 2007 budget | Growth, $ | Growth, % |
| Automotive/Auto Dealer Assoc. | $12,261 | -$1,479 | -11% |
| Pharmaceuticals | $5,375 | -$173 | -3% |
| Automotive – Dealership (Local) | $4,657 | -$195 | -4% |
| Department Stores | $4,113 | -$260 | -6% |
| Wireless Telephone Services | $4,084 | $422 | 12% |
| Quick Service Restaurants | $3,959 | -$166 | -4% |
| Motion Picture | $3,842 | -$77 | -2% |
| Direct Response Products | $2,366 | $125 | 6% |
| Credit Card Services | $2,160 | $127 | 6% |
| Financial-Investment Svcs. | $1,776 | $212 | 14% |
| Top 10 Categories combined | $44,592 | -$1,464 | -3% |
| Source: Nielsen | |||