Automaker TV ad spending down 0.6% in Q1 2006

According to TNS Media Intelligence, auto ad spending on spot TV was off 0.6% YTY in Q1 2006, as the Big Three’s cumulative spend decreased by 4.5%. Daimler/Chrysler reduced spot spending by 9.8% in Q1 2005, while category leader General Motors dropped 5.6% with a $205 mln outlay.