| Less than $25K |
Between $25K and $40K |
Between $40K and $60K |
Between $60K and $100K |
Greater than $100K |
|
| Upside of online shopping | |||||
| The internet is the best place to buy items that are hard to find |
26% | 23% | 25% | 28% | 32% |
| Shopping online is convenient | 22 | 24 | 22 | 28 | 36 |
| Shopping online saves me time | 19 | 19 | 18 | 24 | 31 |
| The internet is the best place to find bargains |
12 | 10 | 8 | 8 | 13 |
| Downside of online shopping | |||||
| I don’t like giving my credit card number or personal information online |
44% | 32% | 36% | 35% | 25% |
| I prefer to see the things I buy before I buy them |
39 | 24 | 32 | 26 | 22 |
| Shopping online is complicated | 6 | 4 | 5 | 4 | 2 |
| Number of cases (internet users) | 209 | 202 | 290 | 352 | 281 |
| Source: Pew Internet & American Life Project Survey | |||||