Parks Associates finds that only Internet users in the UK are willing to pay a significant premium (28% on average) over the cost of a fixed connection for mobile broadband access, defined as a wireless high-speed service with which users can access the Internet wirelessly at home and in other locations. US consumers are willing to pay only a 6% premium for a basic mobile broadband service. Consumers in countries with advanced phone-centric mobile Internet services are even less interested in paying a premium for mobile broadband access. The report finds that at $35 a month, a rate much lower than the prevailing price offered by major mobile carriers, only 19% of US Internet users are interested in adopting a mobile broadband service. At this price point, the total worldwide addressable market is less than 100 mln subscribers.