Americans choose smaller 1080p TV over a larger 720p

More than 60% of respondents to an IDC survey indicated that, regardless of price, they believed either plasma or LCD was the best technology for screens of 42 inches or larger. More than 35% of respondents want to upgrade their existing TV size – again very likely tied to upgrading from smaller CRTs – while 30% now believe that the time and price is right to make the jump. For future TV purchases, LCD technology is heavily preferred over Plasma by the respondent base, 73% to 20%, respectively. A full third of the respondents plan to buy a 40-49″ TV for their next set, indicating continued interest in larger TV sizes. Consumers would rather buy a smaller 1080p TV rather than a larger 720p TV at the same price.