48.9% of Americans cite local/national news as their favorite content, but content popularity varies by age group (according to Burst Media):
- Age 18-34: Entertainment info (44.7%); local/national news (40.1%); online games (38.1%); shopping/product info (36.1%); info for work (35.0%); social networks, forums and blogs (31.4%).
- Age 35-54: Local/national news (54.2%), shopping/product info (44.8%), info for work (42.7%), health info (37.1%), entertainment info (37.0%), travel info (33.7%).
- Age 55+: Local/national news (55.9%), shopping/product info (44.0%), health info (42.5%), international news (38.9%), travel info (38.2%), food information/recipes (34.1%).