became the leading toy site in late October 2005

According to Hitwise, American Girl experienced a 37.9% increase in market share of US Internet visits (week ending Oct. 29, 2005 vs. week ending Oct. 8, 2005). American Girl has overtaken the websites of Lego Worlds and KB Toys. American Girl fans have been visiting the official site of American Girl not only to learn more about the American Girl dolls, but also to stay up-to-date on special promotion and events as well as purchasing dolls and its accessories. Hitwise says that for the week ending Oct. 29, 2005 American Girl’s online store was #1 site visited after American Girl website, receiving a whopping 60.5% of their traffic. For the same week, drove 11.7% of traffic to American Girl website.