General community Web sites, led by MySpace, made the largest YTY leap in advertising revenues, and attracted $33 mln with a 214% growth. Health and fitness grew 80% in estimated revenue to more than $4.5 mln, and business Web sites took in $12.6 mln, rising 46% as compared to June 2004. Estimated spending reflects CPM-based online advertising only, and excludes search-based advertising, paid fee services and other online promotions.
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Web sites with largest revenue growth in June 2005 |
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| Category | Impressions | Revenues | YTY growth |
| General community | 11,705,535 | $33,516,500 | 214% |
| Health & Fitness | 592,000 | $4,508,400 | 80% |
| Business | 873,090 | $12,557,500 | 46% |
| Mens’ interests | 287,844 | $1,611,300 | 45% |
| Shopping & auction | 3,314,973 | $18,412,900 | 42% |
| Source: Nielsen//NetRatings | |||