Print, broadcast, cinema, out-of-home and Internet advertising expenditure make up 0.99% of economic output in 57 countries around the globe, and projects that ratio to remain stable in 2005 and 2006. Europe ad expenditures remain on course to grow faster than US spending in 2005. Europe’s advertising-to-GDP ratio has recovered to a healthy trend rate of 0.80% and rising. Germany and Italy recovery is strong, too. Spain’s ad growth is in line with its vigorous economy and France should sustain stable ad-to-GDP ratios not seen since before the bubble of the late 1990s.
Worldwide advertising spending, bln of $, growth from previous year |
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| 2002 | Growth YTY, % | 2004 | Growth YTY, % | 2006 | Growth YTY, % |
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| North America | $155.6 | 1.8 | $167.8 | 6.0 | $183.6 | 5.2 |
| Europe | 88.2 | -2.3 | 93.3 | 4.7 | 102.4 | 5.1 |
| Asia-Pacific | 66.2 | 1.0 | 74.8 | 7.3 | 83.4 | 5.5 |
| Latin America | 13.7 | -18.5 | 14.7 | 4.7 | 16.5 | 6.7 |
| Africa, Middle East, Rest of world | 11.6 | 22.5 | 15.6 | 13.4 | 19.3 | 11.2 |
| ZenithOptimedia | ||||||