Advanced driver assistance systems have a 1% penetration rate

Strategy Analytics reveals a current, low, 1% penetration rate for Advanced Driver Assistance Systems applications in light vehicle production, except for camera and parking assistance systems which already stand at 20%. However, there is significant potential for future growth due to governmental concerns over the high rate of collision injuries, as vendors bring new developments to the market. ADAS will become easier and less costly to install, encouraging automakers to fit systems on more lower segment models, forecast to reach 10% penetration by 2013.