Top Two Media Outlets Adults 18 to 54 would choose (% respondents)
| 1st choice | 2nd choice | |
| Internet | 45.6% | 32.1% |
| TV | 34.6 | 27.8 |
| Books | 7.5 | 11.0 |
| Radio | 3.2 | 9.7 |
| Newspapers | 3.2 | 6.0 |
| Video/DVD | 2.8 | 6.3 |
| Video/CompGames | 2.1 | 3.7 |
| Magazines | 0.9 | 3.5 |
Source: Online Publishers Association (OPA) September 2004