AdultFriendFinder’s traffic rose 67% in January 2006 from January 2005, according to Nielsen//NetRatings. SexSearch.com, the #2 adult dating site, tripled its traffic to 3.2 million unique visitors in January 2006. Traffic to Match.com, the most popular of the traditional dating sites, grew 7% to 4.5 million unique visitors in January 2006.