The worldwide market value of addressable advertising will exceed $680 mln during 2011. When a viewer is watching a TV program on the Internet, the play out system can automatically insert very short 5 or 8 second addressable ads, In-Stat says.
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The worldwide market value of addressable advertising will exceed $680 mln during 2011. When a viewer is watching a TV program on the Internet, the play out system can automatically insert very short 5 or 8 second addressable ads, In-Stat says.