Ad spending up 4.4% in Q1 2005

Overall ad spending in the US during Q1 2005 rose 4.4% to $33.5 bln compared to Q1 2004, TNS Media Intelligence reported. Local magazines benefited the most with a 26.2% rise to $104 mln; the cable TV sector had a 18.2% rise to $3.5 bln; Sunday magazines grew 14.5% to $398 mln; and consumer magazines grew 9.5% to $4.7 bln. Spending on online advertising rose 8.2% YTY to $1.9 bln. Local newspapers and network TV led all categories of ad spending with $5.9 bln and $5.8 bln, respectively.