Ad spending on consumer print magazines to grow 3% in 2006

US Internet advertising will boom 27% in 2006 to $14.5 bln, while spending in consumer print magazines will grow 3% to $13.2 bln, Merrill Lynch forecasts. It would be the first time that Web ad spending beat magazines. Merrill sees Internet ad spending at $17.7 bln in 2007, and magazines nearly flat at $13.4 bln.