Advertising spending for African American consumers totaled $2.3 billion. Local Radio reported the greatest amount of spending on African American targeted media at $805 mln, comprising 35% of total spending, according to Nielsen Company. National magazines reported more than $600 mln in spending. Syndication TV reported $102.4 mln in ad spend for programs that have a 50% or greater composition of African American audiences, and that’s down year over year. Network TV at $193.3 mln saw a consolidation of UPN and WB into the new CW network.
| Medium | October 2006 – September 2007 | Distribution |
| Local Radio | $805.0 | 35.1% |
| National Magazine | $600.9 | 26.2% |
| National Cable TV | $593.1 | 25.8% |
| Network TV | $193.3 | 8.4% |
| Syndication TV | $102.4 | 4.5% |
| Total | $2,294.7 | 100.0% |