Financial ads offering investment advice, credit assistance, loans, and other financial services accounted for 20% of the 97.1 bln online display ads served in March 2005, according to Nielsen//NetRatings. Web media ads accounted for 19% of online display ads. Retail goods and services marketers accounted for 14%. Telecoms were responsible for 10% of online ads. Travel ads represented 7% of the online impressions.