95% of MySpace visitors are return visitors

In December 2007, MySpace received 95% of its share of traffic from returning visitors. Among the top five social networking websites by market share, Facebook and BlackPlanet.com followed with 93 and 89%, respectively, of traffic returning from the previous month, according to Hitwise.

Name Domain Returning New
MySpace www.myspace.co 95% 5%
Facebook www.facebook.com 93% 7%
Bebo www.bebo.com 84% 16%
BlackPlanet.com www.blackplanet.com 89% 11%
Club Penguin www.clubpenguin.com 71% 29%