In December 2007, MySpace received 95% of its share of traffic from returning visitors. Among the top five social networking websites by market share, Facebook and BlackPlanet.com followed with 93 and 89%, respectively, of traffic returning from the previous month, according to Hitwise.
| Name | Domain | Returning | New |
| MySpace | www.myspace.co | 95% | 5% |
| www.facebook.com | 93% | 7% | |
| Bebo | www.bebo.com | 84% | 16% |
| BlackPlanet.com | www.blackplanet.com | 89% | 11% |
| Club Penguin | www.clubpenguin.com | 71% | 29% |