92% of pure online retailers will have advertised offline by year-end 2005

92% of pure-play online retailers will advertise offline in 2005, compared with 93% of multi-channel retailers. 63% will send out catalogs, 59% – direct mail. 54% of online retailers will try to drive traffic to their sites with magazine advertising; 41% with newspapers; 35% with television; and 32% with radio, according to Shop.org/Shopzilla survey.