The three-month period from December 2005 through February 2006 generated 9.8 mln travel purchases by 7.5 mln UK consumers using Web searches to help plan their trip. 85% of travel searchers reported that they completed a travel purchase either online or offline within 90 days of their initial search.
|
Travel site conversion |
|||
| Type of search | Number of weeks from search to purchase | ||
| Initial Search | 0 | 1-4 | 5-8 |
| Total | 10% | 45% | 45% |
| Destination-Related | 5% | 46% | 49% |
| Supplier-Related | 16% | 47% | 37% |
| Source: comScore | |||