College students have $122 bln in spending power, of which $24 bln in discretionary spending. Their average annual per capita spending is $13,000. 90% of college students own a computer, 65% of those students have broadband connection. 62% own a stereo, a cell phone (77%), a printer (77%), a television (84%) and a calculator (86%). 74% own a DVD player and 55% own a gaming system. 62% of college students use their cell phone for text messaging and playing games (70%). 41% of students with cell phones can access the Internet through their mobile phone.