Satellite households with at least 1 over-the-air television are more likely to be married with children living in a single-family home outside the center city, according to CTAM. Increased satellite penetration in non-urban areas is to be expected given the lack of availability of cable in some remote areas of the US. These household s are more likely to be employed full-time and are just as likely to be college educated with an average household income.
| Live in Single-Family House | (89% vs. 71%) |
| A18-34 | (30% vs. 25%) |
| Married | (59% vs. 50%) |
| Caucasian | (85% vs. 80%) |
| Children in HH | (42% vs. 35%) |
| Employed Full-Time | (57% vs. 48%) |
| Some College/Graduated College | (38% vs. 37%) |
| Mean income | ($52K vs. $54K) |
| Center City | (21% vs. 34%) |