85% of global online population shopped online

More than 85% of the world’s online population has used the Internet to make a purchase, increasing the market for online shopping by 40% in 2006-2007, according to Nielsen. In 2006 only 10% of the world’s population (627 mln) had shopped online. During 2006-2007 this number has increased by approximately 40% (to 875 mln).