TNS Media Intelligence published its prediction of ad spending in 2007 and 2008. Television, magazines and Internet stand to gain from increased ad spending, while radio’s and newspapers’ share decreased.
| Media type | 2007 and 2008 | 2006 and 2007 |
| Television | 44.1% | 44.0% |
| Magazines | 21.1% | 20.9% |
| Newspapers | 17.2% | 18.2% |
| Internet | 8.0% | 7.1% |
| Radio | 7.0% | 7.3% |
| Outdoor | 2.6% | 2.6% |
Source: TNS Media Intelligence