79.3% of those who shop online buy travel online

The BURST! study found that 79.3% of those who made online purchases bought airline tickets. 67.7% booked hotel rooms sight unseen on the Web, while only 37.5% rented cars online. Overall, 43% of the BURST! survey respondents made some type of travel-related purchase online. 64.6% of women who researched airfares online went on to purchase tickets, and 64.1% of women who explored car rentals on the Web reserved a car online. Only 59% of men who investigated airfares online bought tickets on the Web, and just 58.5% of men who used the Web to scrutinize car reservations rented a car online.