78% of podcast listeners are male

Taylor Nelson Sofres says that roughly a third of the Web users <a href="http://www.adweek.com/aw/iq_interactive/article_display.jsp?vnu_content_id=1001772059" title="have heard of the term podcasting“>have heard of the term podcasting. Among that group, just 32% have actually listened to a podcast. Of those who have listened to podcasts, 78% were men.