Behind the backing of industry heavy weights Microsoft and Intel, several electronics vendors introduced a new class of hand-held consumer electronics device that attempts to offer consumer and communications functions combined with a full-function PC. Based on a traditional PC platform, the Ultra Mobile PC (UMPC) overcomes many of the computing limitations associated with other Consumer Electronics (CE) devices, such as cellular phones, and the mobility limitations of existing PCs. In-Stat believes the potential for UMPC shipments could be as high as 7.8 mln units by 2011.