77% of consumers intend to stop shopping at merchants that suffer from data breaches, Javelin Strategy & Research says. Retailers and merchants are viewed by 63% of consumers as the least secure when protecting consumer?s data, compared with processors (16%), card networks like Visa or MasterCard (5%) and issuers (5%). When little is known about a data breach, half of all consumers automatically consider the merchants where they shop to be at fault. However, 85% will reward merchants who are perceived as security leaders with increased purchases.