75.5 Americans to use SMS by 2007

Frost & Sullivan predicted that the number of US SMS subscribers was expected to increase to 75.5 mln by the end of 2007, from 26.4 mln in 2003. The number of those subscribers participating in short-code SMS campaigns (which allow mobile marketers to use shorter, easier-to-remember numbers, rather than full 10-digit numbers as the contact numbers for their campaigns) is likely to increase from 9 mln to 35.9 mln over the same period.