74% of marketers to increase Web development budgets

Among the online areas that will see increases next year are Web site development (cited by 74.0% of marketers); e-mail (70.1%); search engine marketing (64.3%); video (39.5%); webcasting (39.1%); banners (36.4%); sponsorships (29.6%); and social media (26.2%). 49.5% of marketers are planning a budget increase in this area compared to 44.1% last year, according to BtoB.