71% of online sellers say e-mail promotions generate less than 10% of their business

A survey of e-retailers by IRNewsLink shows that 71% of online merchants attribute less than 10% of their retail web sales to the e-mail marketing they do. 49% of respondents say e-mail marketing is more effective than other forms of marketing of web sites; only 27% say it’s less effective. 57% report that e-mail marketing accounts for less than 10% of their online sales, while just under 10% say it accounts for 25% of web sales. 56% of this group report that e-mail marketing generates between 10% and 25% of their web-based retail sales.