Strategy Analytics reports that 70,000 high-definition TV (HDTV)-capable displays were purchased in 2003 in Europe. The research firm expects that demand for these sets will grow over the coming years, with 17.4 million European households owning HDTV-capable TV sets in 2008. Strategy projects that 2.6 million – or roughly 15% of all HDTV-capable households, as extrapolated by eMarketer – will actually have HDTV.