70% of users research everyday grocery products online

70% of users use the Internet to research everyday grocery products. 47% deem branded e-newsletters as their preferred channel of communication for this type of information, followed by branded consumer packaged goods Web sites (39%) and online communities/forums (14%), according to MediaPost. Consumers want out of their relationships with CPG marketers: 48% want information on products; 46% want savings on the products; 6% want tips on using the products.