In the UK and France, online shopping activity built steadily throughout the season, peaking during the first half of December, according to comScore. The sixth week of the season (December 3rd – December 9th) recorded the highest level of online shopping activity, up 38% versus the base period of September 3 rd – October 28th) in the UK, and up 45% in France. Week 7 (December 10th – December 16th) was the second busiest period of online shopping activity, up 35% in the U.K. and 39% in France. Germany’s online shopping season built more slowly, achieving peak traffic that was only 12% higher in the seventh week (December 10 – December 16) than in the base period.
| E-commerce traffic in UK, France and Germany | |||
|
Time Period |
U.K. |
France |
Germany |
|
Sep 3 – Oct 28 |
100 |
100 |
100 |
|
Week 1 (Oct 29 – Nov 4) |
112 |
115 |
102 |
|
Week 2 (Nov 5 – Nov 11) |
124 |
138 |
105 |
|
Week 3 (Nov 12 – Nov 18) |
125 |
127 |
99 |
|
Week 4 (Nov 19 – Nov 25) |
123 |
121 |
97 |
|
Week 5 (Nov 26 – Dec 2) |
134 |
127 |
97 |
|
Week 6 (Dec 3 – Dec 9) |
138 |
145 |
108 |
|
Week 7 (Dec 10 – Dec 16) |
135 |
139 |
112 |
|
Week 8 (Dec 17 – Dec 23) |
117 |
119 |
107 |