69% of online shoppers visit offline stores, then buy online

In a survey by USC Annenberg Center for the Digital Future, 69% of U.S. online shoppers admit to browsing in traditional stores before buying over the Internet. That’s an increase from 53% in a similar study in 2000. 67% of online shoppers say they now buy over the Internet some of the things they used to get in store visits. Yet the percentage getting information or shopping online prior to visiting a regular store remains steady at 75%.