68% of search engine users click on the 1st page of result

2008 2006 2004 2002
Only a few 27% 23% 24% 16%
The first page 41% 39% 36% 32%
The first 2 pages 17% 19% 20% 23%
The first 3 pages 7% 9% 8% 10%
More than 3 pages 8% 10% 12% 19%
Source: iProspect