68% of search engine users click a search result within the first page of results, and a full 92% of search engine users click a result within the first three pages of search results. 49% of search engine users who continue their search process when not initially finding what they seek, change their search term and/or search engine after reviewing just the first page of search results, according to iProspect. A full 91% do so if they do not find what they seek in the first three pages.