68% of companies track sales referred by search engines

A recent study by Jupiter Research showed that 50% of all large marketers and over 30% of small marketers had trouble managing their own search engine marketing campaigns. Search engine marketers are also moving beyond simple click-thru tracking and focusing on detailed conversion data and ROI. Many large marketers (68%) are now tracking the number of sales produced by an SEM campaign, while 53% track the number of leads. Additionally, 32% of large marketers are tracking the number of registrations from a campaign and 29% track associated brand lift.