Canada’s highest proportions of holiday-bargain shoppers are outlined below: Those most likely to be the bargain sale hunters by using ads from newspapers are living in Atlantic Canada (77%). Women (74%) are more likely than men (62%) to take this view. As for age, those in the older age groupings of 55+ (71%) and those aged 35-54 (70%) are more likely than those who are younger, aged 18-34, (63%) to share this perspective. Those with children in the household (73%) are more likely than those without children (67%) to take this position, according to an Ipsos Reid national survey by Ipsos Reid for the Canadian Newspaper Association. Less-educated Canadians tend to share this perspective – 73% of those with less than a high school education, followed by those who have high school education (69%), those with postsecondary education (60%), and those with university education (62%). The region most likely to agree with this perspective is Atlantic Canada (77%) followed by Saskatchewan/Manitoba/Ontario (72%), British Columbia (68%), Alberta (66%) and Quebec (59%).