64% of CMOs optimistic about US economy in 2007

Chief marketing officers (CMOs) at leading US retailers are very optimistic about the US economy and their companies’ sales outlook for the coming year. Almost two-thirds (64%) of the marketing executives indicated they are more optimistic about the US economy than they were a year ago and more than three-Qs (78%) of the CMOs feel their companies’ sales performance in 2007 will be stronger than 2006. Overall, the retail CMOs predict an average year over year sales increase of 8.6% in 2007, BDO Seidman reports.