64% of Canadiand re-read newspaper ads

Ensuring that they don’t miss out on any good bargains, 64% of Canadians often keep the inserts and flyers around for a few days. Those in Saskatchewan/Manitoba and Atlantic Canada (75%) lead the way in this regard. Women (66%) are more likely than men (61%) to take this position. Those aged 35-54 (69%) are more likely than those who are 55+ (63%) and those aged 18-34 (57%) to agree. Those with children in the household (71%) are more likely or than those without kids (64%) to agree with this view, according to an Ipsos Reid national survey by Ipsos Reid for the Canadian Newspaper Association.

Less-educated Canadians tend to agree more with this perspective – 69% of those with less than high school education followed by 67% of those with high school education, 64% of those with postsecondary education and university educated at 52%. As for income, all groups are relatively within the same range — $30,000-$60,000 annual household income (66%) and those under $30,000 per annum (64%) are just slightly ahead of those earning $60,000+ (62%). A greater proportion of residents in Saskatchewan/Manitoba and Atlantic Canada register 75% with this perspective, followed by those in Ontario (68%), Alberta (61%), British Columbia (59%) and Qu?bec (54%).