MPEG already has conquered the PC and consumer electronics worlds, with the video-compression technology integrated into 630 mln devices shipped in 2006 alone. However, the technology is just getting warmed up, as the rise of the MPEG-4 standard spurs its spread to mobile phones and expands its influence on the Internet, according to iSuppli Corp. The number of MPEG-4 (H.264/AVC/MPEG4) codecs in mobile handsets will rise to 509 mln units by 2010, expanding at CAGR of 206% from a mere 1.9 mln units in 2005. The total market for handset video codecs is set to grow to 1.9 bln units by 2010, rising at a 13.6% CAGR from 836.5 mln units in 2005.