The worldwide subscriber base for Internet Protocol Television (IPTV) services is expected to expand by a factor of more than 26 from 2005 to 2010, spurring a competitive battle between video providers both old and new, iSuppli predicts. Global IPTV subscribers will grow to slightly more than 63 mln in 2010, rising at a stunning Compound Annual Growth Rate (CAGR) of 92.1% from 2.4 mln in 2005. The IPTV subscriber base will generate more than $27 bln in overall IPTV services revenue in 2010. While video services will account for the largest portion of these dollars, value-added media services and IPTV operator advertising will combine to represent more than 14% of IPTV services revenue in 2010. Furthermore, across all IPTV services, the corresponding content licensing revenue will reach $11 bln in 2010.