Nielsen//NetRatings published the data on who visited automotive sites in May 2005. 60% of the audience was male, 51.16% were of age 45 and higher, 28.39% earned between $50K and $75K.
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Who visits automotive sites |
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| Category | Target | Audience, 000 | Share, % |
| Total | 43,126 | 100 | |
| Male | 25,845 | 59.93 | |
| Female | 17,281 | 40.07 | |
| Age group |
2 – 11 |
563 | 1.31 |
| 12 – 17 | 2,494 | 5.78 | |
| 18 – 24 | 2,568 | 5.95 | |
| 25 – 34 | 5,565 | 12.9 | |
| 35 – 49 | 15,946 | 36.98 | |
| 45+ |
22,065 |
51.16 | |
| 55+ | 10,500 | 24.35 | |
| 65+ | 3,268 | 7.58 | |
| Household income |
$ 0 – 24999 | 2,225 | 5.16 |
| $ 25000 – 49999 | 9,707 | 22.51 | |
| $ 50000 – 74999 | 12,243 | 28.39 | |
| $ 75000 – 99999 | 8,152 | 18.9 | |
| $ 100000 – 149999 | 6,499 | 15.07 | |
| $ 150000+ | 3,688 | 8.55 | |
| No Response | 613 | 1.42 | |
| Source: Nielsen//NetRatings NetView | |||