59.6% of Web radio listeners are male

Typical web radio listeners are between the ages of 18 and 44 (74.5%), male (59.6%), with an average household income of $54,334, according to Simultaneous Media survey. 7.2% of adults 18+ regularly listen to Web radio (approximately 16 mln, 23.4% occasionally listen to Web radio (approximately 52 mln.)